July 28th, 2010 → 2:03 pm @ Hosting Expert // No Comments
Every company needs a website! And the more functional and more beautiful it will be, the more customers it will have. Although some customers still depend on the position of the site. But the design affects the first impression of the company. After entering the office, you immediately understand what it is doing and what its level. The most important - is to understand why you need the site. That is, it should be the motive for any action, set a definite goal. Naturally, you must set specific tasks that the site will decide.
The structure should be transparent and clear to any visitor of your site. And one of the main stages is thinking and selection of keywords for your site: those words that describe most accurately your site in the endless space of the Internet. The name of each page that you see in the browser (a program for viewing Internet pages) should clearly say what you can find on it. It is desirable to always highlight the main points in the supplied information on the site, outline at the beginning, what was going on (people do not like to read long texts, when searching for information), but slightly lower than you can give detailed information. For example, look at this article. It is not an easy task to write texts for a site. Always think of what keywords that will be written on the page and how they relate to its content. Be sure to read the Meta tags, which are set on each page. If you do not know what meta tags are, then it can be briefly described as follows: this special service lines that are in the page, but are not visible during normal viewing site by visitors, but they are clearly visible in search results from your site.
Now you can proceed to design of the site, it is not the most important part of the project, but nevertheless important, because it is your “face”. Take your corporate style and embody it in line with your structure. I would not like to dwell on design; I think it is better to order its development at the professionals. But after giving you the preliminary sketches, layouts, ask to show you how the design looks in different browsers such as Opera, Firefox, etc. Then look at the size of the resulting one page, it is desirable that it will be from 50 to 300 Kb, especially it relates to the first page. Always keep in mind that the main things are its content and ease of finding relevant information. Never plagiarize, do not duplicate information!
Information on your site will be more precious because of its uniqueness. Another council: you can write the history of the practice from personal experience of communicating with customers. Remember, what matters your customers ask the most often? You can respond to them, always think of when dealing with a potential client that he worried about what aspects are incomprehensible to him. By placing them on the site in any form, for example, in question-and-answer, thereby you help yourself and future customers to get relevant and useful information. We must not forget that the maintenance of the site - is an ongoing process, so it is important to update regularly the relevant sections.
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