February 13th, 2010 → 6:18 am @ Hosting Expert // No Comments
If you aren’t sure if a video will enhance the selling power of your website, consider the reulsts of research about eBay sellers with and without embedded videos. The studies have show that eBay listings with a video attract more attention and also provide more information to potential buyers. What the studies have shown, therefore, is that if multiple ebay merchants are pushing the same product, the seller with an embedded video will have an advantage A video is capable of giving more information about an item that a still photograph. A video is capable of giving ore detail and information than a photograph can and thus provide satisfaction to a shopper who wants to know everything he can about the product before buying.
Likewise, a video embedded in a web site adds a personal element that increases the marketing power or conversion rate of the website, its ability to turn surfers into potential buyers. And what’s more, a web site video, that reaches out to your visitors can also be posted to You Tube and allow you to extend your marketing to the web.
What content should you put in the video. I will present two opposite content poles and let you decide for yourself. The two opposite ends of the content spectrum are being called viral and evergreen. Viral video content is content that will likely rapidly excite the public. It may contain music, something funny, something shocking strange or new.
If successful it can achieve meteoric popularity, but generally in time the popularity will decline. The big plus is that if your video hits it big, it can crate a new trend, and your company can ride the trend to success. The opposite end of the spectrum is evergreen. The CEO of Little 5min,com made a concise presentation of evergreen video in a recent web video. Evergreen video like the evergreen tree is video that outlasts the tumultuous rise and fall of viral videos. They usually concern themselves with useful themes that will have appeal for years and not just months. Typical of “evergreen” themes are videos you find on a site such as howto.com A useful video, which describes how to accomplish something, will have a slow steady appeal over a long period of time. Another evergreen niche market opening up is the area of biographies.
Websites, which contain how to videos concerning topics related to the websites purpose, i.e. how to unclog a toilet on a plumbing site, are liable to maintain interest for a long time. Plus, these types of videos add content to web sites and will help to improve their rankings.
The benefits of adding a video to your web site are well known, the choice of content, and decision as to where you wish to be on the viral evergreen spectrum is up to you.
Thanks to Winmax Video for sponsoring this report. Winmax is a video production company specializing in trade show videos corporate videos and other types of business videos.
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Tags: Web video