If you have been participating in the Internet Marketing arena you have no doubt seen ad-verts expressing that you can make money online, and you don’t even have to have a website to do it. If you are anything like I was when I first started out, you fell for it hook, line, and sinker.

Now Think About This: If you didn’t need a website to be successful online, why are these marketers trying to give you one of theirs? Hmmmm……That’s a lesson in its self.

Fact-1 : You must have your own Domain Name.

Fact-2 : You must have a suitable web presence.

Fact-3 : You must have a hosting account for your Domain Name, and to present your offer properly.

Fact-4 : If you do not have these to start with all you are doing is helping someone else brand their own product and/or
business.

Please don’t misunderstand. I am not saying or suggesting that it is not profitable to be a part of an affiliate program, but super-affiliates own their own Domain Names and they have their own unique web presence.

There are several ways to present yourself and/or your product or service.

1. Large Website
2. Mini-Website
3. Niche-Website
4. Blogs.

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Let’s start with Blogs. Blogs have become very popular when it comes to web presence now-a-days, and many successful marketers aren’t using anything but Blogs for their marketing efforts.

Blogs have really evolved from just being personal online journals. They are beginning to resemble mini-websites, and marketers are using them more and more to present their offers. The search engines love them. You can also start your own marketing power Blog with any of the hosting services below.

Niche Sites- Depending on whose definition you choose to use or accept a Niche Site consists of three elements. 1. The product offer page or sales copy, 2. The order page, and 3. A thank you page. Some marketers call these “mini-sites”, and as I said it’s dependant on whose definition you choose to accept. On the other hand I consider them to be like T.V. commercials: short, but not always so sweet.

Why do I look at them as T.V. commercials? It’s because in most cases you will only view them for about 30-60 seconds, if that long, before moving on to the next ad-vert, although Niche-Sites do contribute to massive amounts of income generated on the Internet.

Mini-Site - Again depending on whose definition you choose to accept, Mini-Sites are generally a 3 to 5 page website, and are very easy to maintain and manage.

Mini-sites are ideal for a web-presence and for presenting your product and/or service. A lot of top marketers have begun to use the wysiwyg method for presenting their products, because these type of websites are easy to manage. There is no need to upload or download any files to your DNS ( Domain Name Server).

Large Websites- Large websites are what I consider to be 10-15 pages or more. Of course this also is open to interpretation. As for going into detail about Large websites, I won’t but…there are a lot of great examples some very good ones all over the internet.

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What I will say is this. Large Websites all have sitemaps, and as you continue your Internet Marketing Journeys you will probably need one on your website or websites, and you can always get a free site map builder in the webmasters tool section at Google.com.

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The fact cannot be denied that getting something free of cost is one of the most pleasurable experiences of life, but they may not yield to fruitful results for a prolonged period of time. Using free web hosting service will allow you to store information on the server without having to spare a penny. This kind of service is considered to be ideal for amateur who are keen on learning the workings of a web server. They don’t have sufficient place for uploading files.

Additionally, they have specific restrictions when it comes to the number of strength visitors. In simple words, free domain web hosting is exemplified by insignificant traffic amount. As a result, you can upload only some kinds of files to the server; hence it may also restrict your activity.

Before selecting a free web domain hosting you need to keep in mind that your website can be crammed using various pop-up windows and advertising banners that may annoy your visitors. Free hosting providers don’t earn money by selling their services; instead they earn money from advertisements. For keeping their services attractive they not only publicize them but also clamp down on extreme use from its users.

Free web hosting domain services have turned out to be all the more unappealing to the commoners because consumers are in favor of better and more controlled services. This is where paid web domain hosting services comes into play. By opting for paid hosting services you are sure to avail a couple of certainties such as stability as well as overall control over the files. In fact with so many certainties paid domain web hosting come at an affordable price.

The paid web hosting providers also provides additional services such as user control panels, email accounts, site statistics, site builders and much more. These tools help you in creating your website without much fuss. In simple words, you need to spend some money for opting paid domain web hosting services. The amount spent on these services depends on the chosen company as well as hosting type you require.

Paid domain web hosting service implies the probability for using more traffic and thereby uploading more information to the server and receiving more visitors to the website as compared to the services offered by free domain web hosting providers.

In a nutshell, it can be concluded that both free domain web hosting as well as paid domain web hosting services are of help. If you are keen on experimenting with any website or trying to learn about them, then you can opt for the free domain web hosting. On the flip side, if you want to create your own website, then you can opt for the paid domain web hosting.

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In reality, many thousands of people every over the world already bear witness to the fact that you can make a material amount of earnings from staying a reseller hosting provider, specially if you are able to substance your customers unlimited hosting on the windows platform.

Reseller hosting module enable you–and actually almost anyone–to function pretty much like a removed direct web host. In fact as far as your customers and end users are worried you are indeed a hosting consort and they can deal with you directly for their entire hosting needs. The actuality of it every however is that what you are actually doing in purchasing an planned account space from the direct service bourgeois and dividing every this space up into removed accounts that can be shared by every of your individual clients. This arrangement has become accepted practice in the present day world of Internet hosting and provides a enthusiastic way for people with limited financial means to pour into starting up their own hosting consort the ability to substance services at greatly reduced rates to their own clients.

Depending on the substance that you as a reseller module clew up for with your direct hosting company, you may be in charge for creating, setting up and otherwise maintaining the various aspects of every of your customer’s individual accounts. Some packages module even handle every the various aspects of your customer’s accounts but suffice it to say, reseller hosting module allow you to substance basic services with appreciably less theoretical involvement than you would hit if you were a direct service provider. Even the day-to-day concerns such as theoretical hold for example, (which in itself is a very crucial factor of the whole hosting infrastructure) is typically left to the domain of the direct provider. You may further find that most direct hosting companies may also take tending of every the billing concerns for you.

If it seems that there really is quite little to the business of reseller hosting, you are right to whatever extent. Being largely free from the theoretical and maintenance duties of running the network, your direct task module then be to pore on drawing in as many customers as achievable to clew up with your service. Your clients are the lifeblood of your business as a web hosting reseller and sure the more customers who clew up for your services, the higher your earnings module be.

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Q & A about Server Colocation

What do data center operators provide with their server colocation solutions ?

Data center operators typically provide; Space, Power, Cooling and Bandwidth.

Who supplies the server ?

The client is responsible to provide their own server / communications infrastructure which they wish to colocate. The data center provider simply provides the environment to house your equipment. The client typically is always responsible to rack their own server into the colocation cabinet provided by the data center facility.

Who is responsible for server support ?

The client is responsible for maintain and managing the server which is colocated in the data center. Some data centers provide Remote Hands services which on a fee basis they will perform basic system support functions such as; system reboots, tape swapping, etc. Typically basic server colocation programs always puts the onus on the customer to manage and maintain their infrastructure.

How do I have access to my colocated server ?

Typically server Colocation providers offer clients 24/7 access to the data center facilities, to allow them to manage their infrastructure. NOTE: some data centers only provide escorted access which could limit the flexibility of your access to the server.

What are the key benefits of using server colocation services ?

The benefits of server colocation include;

* Climate Control - Managed redundant cooling provides optimal temperatures for servers.
* Conditioned Power - Always on conditioned power utilizing state of the art UPS and diesel generation systems.
* Fire Protection - Modern fire detection systems such as; VESDA, FM200 mitigate risk to your servers.
* High Speed Network - State of the Art fiber optic networks interconnect the world wide web with your collocated servers providing bandwidth speeds of up to 1Gbps+.

Various market sectors can benefit from server colocation services.

Growing trends in server colocation can be seen in a handful of market segments. These include; Managed Service Providers (MSP’s), Software as a Service Providers (Saas), VoIP Telecom Providers (VoIP) and Online Gaming Providers.

Managed Service Providers (MSP)
IT firms who specialize in managing clients network infrastructure and applications known as Managed Service Providers or MSP’s can take advantage of server colocation services offered by data center facilities.

Typically MSP’s require on-demand space to house their clients infrastructure to scale up or down in an efficient and cost effective model to ensure business success. Partnering with a server colocation provider is essential for Managed Service Providers large and small to ensure their hosted environments are like 24/7 and secure.

Software As A Service Providers (SaaS)
Hosted application providers commonly known as Software as a Service or SaaS providers require partnering with a server colocation facilities. SaaS organizations also require resilient network uptime and cannot allow their critical servers to go down as it would directly impact their deliverables which would be their hosted applications.

VoIP Telecom Providers (VOIP)
VoIP providers have been emerging globally, providing businesses and global residents an alternative telephone platform to utilize. With the explosion of VoIP globally, these telecom providers now need voip server colocation facilities globally to house their server infrastructure to terminate traffic and provide POP’s (point of presence) in diverse geographical locations globally. Data centers globally providing server colocation solutions can provide VoIP providers the required infrastructure and real estate to create a very scalable and flexible infrastructure solution.

On-Line Gaming Providers (Gamers)
On-line gaming has become a phenomenon globally. Establishing virtual communities globally, allows individuals to play hosted, on-line games around the world simultaneously. For on-line gaming providers to succeed, they need to ensure their game server colocation environment is housed around the globe in a low-latency data center environment to ensure adequate performance for their gaming community. On-line gaming providers utilizing game server colocation facilities can take advantage of the low latency network architecture data centers deploy as well as the robust cooling and security of their hosted game server infrastructure.

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Quite a few dedicated host vendors have a program level contract relying on system uptime. Some dedicated host hosting providers provide a 100% uptime assurance on their network. By securing multiple vendors for connectivity and implementing redundant hardware, services are able to assure greater uptimes; typically among 99-100% uptime if they are a increased good quality supplier. One aspect of greater top quality services is they’re most probably to become multi-homed across several top high quality uplink providers, which in turn, offers significant redundancy from the event just one goes down in addition to potentially improved routes to destinations.

Bandwidth consumption during the last many years has shifted from a per megabit usage model to a per gigabyte utilization model. Bandwidth was typically calculated in line pace access that included a chance to order important megabits with a given monthly fee. As the shared hosting design developed, the trend towards gigabyte or total bytes transferred, replaced the megabit line speed design so Enterprise Hosting providers started offering per gigabyte.

Notable players within the dedicated server market provide a lot of bandwidth ranging from 500 gigabytes to 3000 gigabytes employing the “overselling” model. It’s not uncommon for major players to provide dedicated servers with 1Terabyte (TB) of bandwidth or greater. Utilization models dependent within the byte level measurement normally incorporate a provided amount of bandwidth with every single machine and a value per gigabyte after a specific threshold has been reached. Expect to pay more fees for bandwidth overage use. For instance, if a dedicated server has been given 3000 gigabytes of bandwidth per month and the customer uses 5000 gigabytes of bandwidth within the billing period, the extra 2000 gigabytes of bandwidth will be invoiced as bandwidth overage. Every single provider has a various model for billing. As of yet, no industry standards happen to be set.

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Operating system support

Availability, cost and employee familiarity usually determines which operating systems are provided on dedicated servers. Variations of Linux (open source operating systems) are usually integrated free for the client. Commercial operating systems comprise Microsoft Windows Server, supplied via a unique plan referred to as Microsoft SPLA. Red Hat Enterprise is really a commercial version of Linux provided to hosting providers on a month-to-month fee basis. The month to month fee provides OS updates via the Red Hat Network applying an application referred to as yum. Other operating systems are obtainable from the open source community free. These comprise CentOS, Fedora Core, Debian, and numerous other Linux distributions or BSD systems FreeBSD, NetBSD, OpenBSD.

Help for any of these operating systems typically depends on the level of management offered with a specific dedicated server plan. Operating system assist could include improvements to the core system in order to acquire the newest protection fixes, patches, and system-wide vulnerability resolutions. Enhancements to primary operating systems incorporate kernel improvements, service packs, application updates, and security patches that keep host secure and safe. Operating system updates and assist reduces the burden of server management from the dedicated server owner.

Bandwidth and connectivity

Bandwidth refers to the information transfer rate or the quantity of data that could be carried from one point to another in a given time period (usually a second) and it is usually represented in bits (of data) per second (bit/s). For instance, visitors to your server, website, or applications utilize bandwidth as the traffic moves from your machine to the Web and vice versa. Connectivity refers towards the “access providers” supplying bandwidth, or information transfer rate, via different connection points throughout a network or footprint to one or a number of data centers where dedicated servers are housed.

Bandwidth measurements are defined (per telecom standards) as the following:

First – 95th (measured employing average bits and rate of transfer)

2nd – Unmetered (measured in rate or bits)

Third – Total Transfer (measured in bytes transferred)

95th Method: line speed, billed about the 95th percentile, average or peak usage, refers for the speed in which data flows from the host or device. Line price is measured in bits per second (or kilobits per second, megabits per second or gigabits per second).

Unmetered Method: The second bandwidth measurement is unmetered program where carriers cap or control the “top line” speed for a host. Top line rate in unmetered bandwidth may be the total Mbit/s allocated to the host and configured across the switch level. As one example, if you buy 10 Mbit/s unmetered bandwidth, the top line rate will be 10 Mbit/s. 10 Mbit/s would result in the service provider managing the speed transfers take place while providing the capability for the dedicated server owner to not be charged with bandwidth overages. Unmetered bandwidth services ordinarily incur a further charge and rates vary depending on your Managed Hosting Services provider.

Total Transfer Method: Some suppliers will calculate the Total Transfer, the measurement of actual data leaving and arriving, measured in bytes. Measurement among services varies, though it’s either the total traffic in, the total visitors out, whichever is a greater or the sum with the two.

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Likewise, a video embedded in a web site adds a personal element that increases the marketing power or conversion rate of the website, its ability to turn surfers into potential buyers. And what’s more, a web site video, that reaches out to your visitors can also be posted to You Tube and allow you to extend your marketing to the web.

What content should you put in the video. I will present two opposite content poles and let you decide for yourself. The two opposite ends of the content spectrum are being called viral and evergreen. Viral video content is content that will likely rapidly excite the public. It may contain music, something funny, something shocking strange or new.

If successful it can achieve meteoric popularity, but generally in time the popularity will decline. The big plus is that if your video hits it big, it can crate a new trend, and your company can ride the trend to success. The opposite end of the spectrum is evergreen. The CEO of Little 5min,com made a concise presentation of evergreen video in a recent web video. Evergreen video like the evergreen tree is video that outlasts the tumultuous rise and fall of viral videos. They usually concern themselves with useful themes that will have appeal for years and not just months. Typical of “evergreen” themes are videos you find on a site such as howto.com A useful video, which describes how to accomplish something, will have a slow steady appeal over a long period of time. Another evergreen niche market opening up is the area of biographies.

Websites, which contain how to videos concerning topics related to the websites purpose, i.e. how to unclog a toilet on a plumbing site, are liable to maintain interest for a long time. Plus, these types of videos add content to web sites and will help to improve their rankings.
The benefits of adding a video to your web site are well known, the choice of content, and decision as to where you wish to be on the viral evergreen spectrum is up to you.
Thanks to Winmax Video for sponsoring this report. Winmax is a video production company specializing in trade show videos corporate videos and other types of business videos.

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Whether you want a simple blog type installation that you can entertain or provide readers with relevant content, advice or anecdotes or if you plan to establish a massive e-commerce site with thousands of products, you need to consider reputable and professional hosting company.

There are some key concepts and issues that you can use in deciding upon hosting providers that may be right for you. One of the best measuring possibilities for these providers is the turnaround time it takes for them to answer a query that you may pose for them. In addition to this response time, the general tone and attitude of any communication should also be gauged. You should not be expected to be a professional regarding hosting and technical issues; this is after all their job, that’s what you will be paying for.

The next; perhaps one of the most important aspects when considering the various hosting providers is to establish what exactly their average up time is. This can be done by investigating the various review sites that may be able to provide some insight into this aspect. It is obviously very easy to claim that the hosting provider’s servers are up most of the time, but is this true claim or inflated for marketing and sales purposes. Perhaps a closer look at third party comments, opinions and reviews are in order to gauge this one. One may also consider the testimonials that people leave for a particular product or service provided, which can also be used within the decision process.

A vital issue in considering hosting providers is also that of bandwidth as well as disk space allocated to the accounts that they offer. Some may provide very limited bandwidth and space others may offer more. The only way that you can establish this is by closely analyzing the underlying offer and comparing these, on a like for like basis with other plans that are available. To this end you may want to consider the possibility of being allowed to up or downgrade depending upon what your goals and objectives are with regards to your websites and online presence.

You will undoubtedly have seen a variety of free hosting companies, which also offer value to the online world, however many of these options are somewhat limited, and although they certainly have a place within the online provider market, if you are serious about your hosting and what you wish to do online, you might want more direct control. This can only be done with your own hosting account, the option of free hosting providers may be considered with establishing external links to your site or product that you may be promoting.
These are only a couple of the options and aspects that one might consider when deciding upon suitable domains provider, and you may be urged to go a little deeper in the analysis of these providers before signing into a set contract.

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May your success be more than you can hold!

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Whether the business owner makes a video himself or with the help of a video production company or a combination of the two, he will be better off giving thought to the type of video that will be effective on his web site.This is where it makes sense to learn from the professionals and examine the types of videos that video production companies put on their own sites. In this article, I will be examining the web video on the web site of Winmax Video of California, a producer of website videos, corporate video and other professional business videos.

Notice, right off, that the Winmax Video is placed towards the top of the page, towards one side, and in clear site of any surfer who reaches the site. This is appropriate placement of the video. It immediately alerts the visitor to the fact that there is a video, and he has a choice of listening to it or surfing the rest of the site.

Next, we notice that the video is 1:07 seconds long. Fast paced Internet surfers like short videos. Videos that can present material concisely and as quickly as if the person were reading it, are most effective.

Now consider the content of the video. The intro of a web video must capture the attention of the surfer. The video opens with a motion graphic explosion. Immediately after attracting audience attention, the video must provide the viewer a reason to watch the rest of the video. Winmax adds a graphic of an intergalactic star cluster with a brief line of “interstellar” type electric synthesizer organ music. The clip suggests the cosmic importance of the work of their firm.

The body of the video should get right to the point. This video introduces the company name and function in the first sentence, with content backed up by captions

Budget and intention permitting, body content can be backed up with graphics illustrating the points. It is important that the graphics do not in any way detract from the content of the video. If they can provide a little added spice to the content, a little enlivening of the day, then they have done their job.

The conclusion of the video should include a call to action. This video states: Contact us today and ask your Winmax representative how we can grow your business,” direct and to the point.

At the very end, the web video should present a caption containing the company name, location and contact information.

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The paradigm has shifted and the more traditional ways of conducting business are quickly fading off the radar of consumers. Ignoring or abhorring technology equates to being left behind in the parking lot while those doing business online have already left the terminal.

The future is all about what the world wide web brings to the table in terms of competing in the open market. The old methods of advertising are fading fast. Customers prefer the convenience of online shopping to the ever increasing hassle and expense of traveling to a brick and mortar business location.

The number of prospective customers in the immediate area around a business location pales in comparison to the shopping audience online. The web numbers are exponentially larger.

To be off the web in today’s world of commerce is to be guaranteed that a business will fall behind the curve and only fade back even further as time passes.

The web offers marketing, sales, service, information and communication opportunities that heretofore have simply not existed. The future promises even more of the same with an even greater emphasis on speed and convenience.

So if you have a company that is not on the Internet, now is the time to catch the wave of the future. Without it the competition will become even tougher. With it, a business can grow and prosper in ways not otherwise possible.

The options available to build a web site and create an online presence basically boil down to two possibilities. First, hire it done. Second, do it yourself. Consider the pros and cons of both.

Paying a service has clear pluses. Find the right provider and you get instant expertise and a polished finished product. The downsides are obvious. Hire the wrong provider and, as is the case with anything else, you will not get anything that is anywhere near your money’s worth.

In either case, it will cost a bundle and unless you can deal with the inevitable glitches and break downs in house, the ongoing expenses can be quite high.

More significantly, you can easily become dependent on that outside resource which may or may not be reliable, dependable or, for that matter, even remain in business. Under such conditions, when your supplier fails, you fail.

The do it yourself option keeps you in the self reliant category and keeps your expenses down at a minimum level. Thus when something needs to be done it can be attended to quickly and inexpensively.

On the other hand, if you do not, as is the case with most folks, have any expertise on web site design, creation and maintenance, it will require some time and focus to get there. In other words, you will have to learn how to do the required tasks yourself.

That can become problematic in terms of finding the right provider that teaches the basics and also supplies the resources necessary to get the job done. All along doing so in an easy to understand manner and at minimal cost.

When going this route, look for an established resource that is available online, provides all of the support required to get your questions answered, includes access to others doing the same work so that best practices can be shared, has web hosting, provides a user friendly step by step web site builder, has links to the most helpful Internet sites for add ons and can provide testimonials as well as examples of actual, functioning successful operations.

At the end of the day, do what works best in your setting. There are plenty of people for hire who can do the work for you. But if you are independent minded and prefer to be self reliant, an example of an excellent learning resource is linked below. Click on that link and see what you think.

But most importantly, do not get left behind. Start a web site for your business now. The longer you delay, the more you fall behind the curve. See you online.

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